News Releases

Bushnell Offers Updated, Expanded Legend Binocular Line for 2015

OVERLAND PARK, Kansas – June 15, 2015 – Bushnell®, an industry-leader in high performance sports optics for more than 65 years, has introduced a new, redesigned Legend® binocular line for 2015.

Since its introduction in 2009, the award-winning Legend binocular series has proven to be a high-quality, affordable optic for hunters, shooters and wildlife enthusiasts. With Ultra Wide Band lens coatings, Legend binoculars provide excellent light transmission and clarity for dusk-to-dawn performance. They use environmentally friendly lead-free glass with the patented RainGuard® HD coating. This permanent, water-resistant finish causes moisture to bead up and scatter less light, allowing the binoculars to perform even in inclement weather.

Three models make up the product line for 2015: the E-Series, L-Series and M-Series. All three models are available in 8x42 or 10x42 configurations and feature a chassis constructed of strong, lightweight magnesium. They have fully multi-coated optics with Ultra Wide Band Coating that is customized for every lens to allow maximum brightness and truer color across the light spectrum. All three models feature increased eyecup resistance and are 100 percent waterproof and fogproof.

The E-Series binoculars are available in 8x42 with a wide field of view of 426 feet at 1,000 yards or 10x42 with a field of view of 340 feet at 1,000 yards. The binoculars come with premium objective covers to protect the lenses from dirt and dust and fine-click diopter adjustment.  

The Legend L-Series binoculars feature an additional locking eyepiece diopter and ED (Extra-Low Dispersion) Prime Glass. Also available in 8x42 and 10x42 configurations, the Legend L series is available in black and, in the 10x configuration, Realtree Xtra® camouflage.

The top of the line Legend M-Series binoculars have all the features of the other Legends, plus a dielectric coating on the prisms to assure high color reproduction. This coating reflects more than 99 percent of incoming light to allow for maximum light output at dusk and dawn. They come with custom objective covers to protect the lenses from dust, dirt and other abrasives, and feature a weight-saving, ergonomic open bridge design for less fatigue during long glassing sessions.


Model             SKU                Configuration                       MAP Retail

E-Series         197842           8x42mm                     $179.99

E-Series         197104           10x42                         $199.99

L-Series         198842           8x42                           $279.99

L-Series         198104           10x42                         $299.99

L-Series         198105           10x42 (Realtree)      $329.99

M-Series        199842           8x42                           $379.99

M-Series        199104           10x42                         $399.99

Bushnell is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on Bushnell, go to


About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has more than 30 well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor accessories categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information visit or follow us on Twitter @VistaOutdoorInc and Facebook at



For further information: Jake Edson, Communications Manager, Outdoor Products, Phone: 763-323-3865 Email: