News Releases

Bushnell Partners with QDMA and Powderhook on Deer Tracker App

OVERLAND PARK, Kansas - August 26, 2015 - Bushnell®, an industry-leader in trail cameras and outdoor technology, has partnered with biologists at The Quality Deer Management Association and leading outdoor access technology developer Powederhook in the creation of a revolutionary new deer hunting tool.

QDMA Deer Tracker allows hunters to submit reports based on observed deer activity or deer they harvest. Using this data, the app generates a heat map estimating the likelihood of seeing deer activity during hunting hours and within a selected area. Powderhook developed the app with collaboration from biologists at QDMA and teams at Bushnell, Cabela's and Hunting Lease Network. Designed with privacy in mind, Deer Tracker never reveals your exact location, yet crowd-sources a regional snapshot of deer activity that can be used to judge rut timing, feeding windows and optimum hunting periods.

“Bushnell is dedicated to working with our conservation partners and bringing hunters the very best tools to increase their success in the field,” said Ryan Bronson, Director of Conservation for Bushnell. “We are already known as an innovator in herd monitoring with our Trophy Cam line of trail cameras. The QDMA Deer Tracker tool further allows us to bring wild deer monitoring to the 21st century thanks to the mobile experts at Powderhook and the biology experts at QDMA.”

“The app is intended to be both fun and informative for everyone from beginners to the hardcore DIY archery hunter,” explained Powderhook CEO Eric Dinger. “Plus, Powderhook will be giving way some cool prizes from our partners.”

The app is available in the Apple App store and Google Play. Or visit www.deertrackerapp.com for more information.

Android: https://play.google.com/store/apps/details?id=com.manicmoose.deertracker 
Apple: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=1012517381&mt=8

Bushnell is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on Bushnell, go to www.bushnell.com.

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has more than 30 well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor accessories categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor

For further information: Jake Edson, Communications Manager, Outdoor Products, (763) 323-3865, vistapressroom@vistaoutdoor.com