CamelBak® Breaks 1.5 Million Mark in #DitchDisposable Campaign
September 08, 2015
PETALUMA, Calif. – CamelBak®, the originator and global leader in personal hydration, is reaching new milestones on the #DitchDisposable campaign. For the last 5 years CamelBak has partnered with music festivals across the country to help people change habits of using disposable bottled water and choose reusable bottles and hydration packs instead. Between 2011 and 2014 CamelBak helped pour the equivalent of more than 5 million disposable bottles of water at festivals including Lollapalooza, Austin City Limits, Hangout, Outside Lands, and Firefly.
Each water station is equipped with a volume tracker as well as UV and carbon filtration to ensure the festival goers receive the freshest water to stay properly hydrated while enjoying their favorite artists. CamelBak has poured the equivalent of more than 1.5 million disposable bottles of water at music festivals so far in 2015. CamelBak isn’t done yet and will be providing free, freshly filtered water at one of the year’s biggest and hottest events, Austin City Limits which takes place in Austin, TX this October. CamelBak believes in the importance of proper hydration no matter what activity their fans are taking part in, which is supported by the #HydratED message as well as aligning with the #GotYourBak message.
CamelBak Products, LLC is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak Products, LLC, go to www.camelbak.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor products categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook atwww.facebook.com/vistaoutdoor.
For further information: Seth Beiden, Phone: 707-796-9232, Email: firstname.lastname@example.org