News Releases

Bollé Launches Michael Waddell Signature Series Camouflage Sunglasses

September 17, 2015

OVERLAND PARK, Kansas - September 17, 2015 - Bollé, a worldwide leader in eyewear, has partnered with Michael Waddell, host of the popular Outdoor Channel program Bone Collector, to offer its first-ever line of camouflage sunglasses. The ten models in this collection feature two of the newest patterns from industry leader Realtree® -- Xtra and Max5. 

The Bollé Sport Lifestyle collection, the company’s most versatile collection of eyewear, provides the platform for each of the initial Michael Waddell Signature Series styles. Frames are constructed of durable, lightweight B88™ Nylon, and feature Thermogrip® nose pads and temple tips. All lenses are polarized and have an exterior oleophobic/hydrophobic coating, as well as an interior anti-fog treatment. 

“Bollé makes authentic gear for outdoor adventures,” noted Bill Yerby, Director of Sales and Marketing for Bollé. “This new camouflage collection fits perfectly into our existing selection of purpose-built eyewear for a range of activities, including cycling, golf and tennis.” 

On retailers’ shelves now, the 10 initial models in the Bollé Michael Waddell Signature Series range in price from $99.99 to $119.99. All models can be fitted with prescription lenses with Bollé’s B-Thin Active Design Rx program.

Bollé is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on Bollé, go to www.bolle.com.

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has more than 30 well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor accessories categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor

For further information:

J.J. Reich
Vista Outdoor Communications Manager-Shooting Sports
(763) 323-3862
E-mail: vistapressroom@vistaoutdoor.com

Jake Edson
Vista Outdoor Communications Manager-Outdoor Products
(763) 323-3865
E-mail: vistapressroom@vistaoutdoor.com

Tyler Pearce
PR Account Manager
(970) 963-4873 ext. 120
E-mail: Tyler.Pearce@backbonemedia.net

Gavin Robinson
PR Account Manager
(970) 963-4873 ext. 154
E-mail: Gavin.Robinson@backbonemedia.net


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