Serengeti Re-Launches Pilot Collection
Expands Number of Styles with Lenses "Approved For Digital Aviation Displays"
November 02, 2016
Overland Park, Kansas & Paris, France – Shortly after the brand's products first hit the market nearly 35 years ago, Serengeti sunglasses became popular with pilots, due to the superior optical clarity of their mineral glass lenses. While the Serengeti line always included several styles for suitable for aviation, the brand's selection of styles that meet the criteria to be considered appropriate for pilots has never been greater.
Nine of the ten models in the Pilot Collection are fitted with Drivers Gradient lenses, which have a unique shade of amber-brown engineered to naturally amplify contrast and definition in multiple light conditions.
Darker at the top, lighter at the bottom, Drivers Gradient lenses shade more light from above while providing a clearer view of the instrument panel or dashboard below. Like all Serengeti sunglasses, these lenses have two leading-edge technologies designed to eliminate eyestrain and fatigue - on the road or in the air - including:
Photochromic technology - Automatically and continuously adjusts to changing light conditions. Engineered into the glass, photochromic properties will never wear off or wear out.
Spectral Control® - Provides unparalleled natural high definition contrast and color enhancement by managing specific colors within the visible light spectrum, particularly the shorter blue light waves that cause atmospheric haze and glare resulting in noticeably sharper focus and a clearer, crisp view.
"We’re particularly proud of our brand’s popularity with pilots. In one of the most demanding environments imaginable, the comprehensive lens technologies in our sunglasses deliver unsurpassed optical superiority,” said Dani LaGace, Director of Eyewear. “The unique combination of relief from harsh light and naturally enhanced view of reds, yellow and greens of the cockpit instrument panel makes the Drivers gradient lens perfect for pilots and drivers alike.”
Because Serengeti understands that many people – particularly pilots – wear their sunglasses for hours at a time, the attention devoted to creating the best possible lenses is matched by an equally meticulous commitment to a comfortable fit. Crafted from metal, each frame is shaped to rest lightly yet securely on the wearer’s head. And to ensure that great fit doesn’t diminish over time, Serengeti uses the finest available materials and manufacturing techniques.
Identified in the Serengeti catalog by this icon: , all Pilot Collection models are RX-able with the Serengeti VARIO Drive Thin Design program. Available now, prices range from $199.99 to $249.99.
Serengeti Eyewear is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information about Serengeti, go to www.serengeti-eyewear.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Farmington, Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.
For further information: Jim Katz, Phone: 860-538-2461, Email: firstname.lastname@example.org