Bollé Announces Partnership with Katusah Alpecin Cycling
Team’s International Identity Seen as Good Fit for Global Eyewear Brand
February 06, 2017
Paris, France & Overland Park, Kansas – Continuing a long tradition of supporting competitive road racing, Bollé has signed on as eyewear sponsor of the UCI World Team Katusha Alpecin. The recently-signed agreement spans the squad’s 2017 and 2018 campaigns.
“Headquartered in France and member of the U.S.A.-based Vista Outdoor family of brands, Bollé products enjoy a robust presence in markets around the world, said Andrea Cappelletti, Global Sport Marketing Manager - Eyewear. “Working with a team of champions from 14 different countries is extremely helpful in the pursuit of our international marketing goals.”
Team riders, including reigning time trial world champion Tony Martin and multiple Tour de France stage winner Alexander Kristoff, will be able to choose from the eight distinct cycling models in the brand’s 2017 collection, but most are expected to opt for the new, race-optimized Aeromax.
“At Team Katusha Alpecin we are very excited about our cooperation with Bollé. For many years Bollé has offered the most advanced technologies and a great combination of fashion and comfort,” said José Azevedo, General Manager of Team Katusha Alpecin.
Already battle-tested on the World Tour, Aeromax is the latest addition to the Competitor Bollé Cycling Solution range of sunglasses. The oversize, B-Max lens with strategic venting allows for an extremely wide field of view. An interchangeable B-Clear lens made with Trivex provides optical clarity and impact resistance that outperform polycarbonate, the material used for most sport sunglasses. An effective anti-fog coating is applied to the interior of the lens and a hydrophobic/oleophobic treatment is applied to the exterior to prevent smudging. Adjustable temples have B-Shape technology for comfort and stability at speed. Aeromax is compatible with the Bollé B-Thin active design RX program.
Bollé is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information, go to www.bolle.com.
About Vista Outdoor Inc. Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Farmington, Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international sales and sourcing operations in Asia. Australia, Canada, Europe and New Zealand. For news and information visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.
For further information: Jim Katz, Breakaway Communications, Phone: 860-538-2461, Email: firstname.lastname@example.org