Bollé Freshens Urban Cycling Line
Helmets Gain Sizing Option and Colors, Sunglasses Get Stylish New Frames
September 19, 2017
PARIS, FRANCE & OVERLAND PARK, Kansas – For 2018, Bollé has made several key changes to its helmets and sunglasses for riding in the city. While the emphasis remains on safety and performance, these refinements bring an extra measure of comfort and style to the Urban collection.
All Messenger Premium models, the Urban collection’s top helmet, now feature the Hi-Vis system. Designed to ensure motorists can see riders in low-light situations, this valuable safety feature employs reflectorized materials positioned at several strategically located areas of the helmet, including front, sides and straps. A new smaller size option (51-54CM) joins the existing medium (54-58CM) and large (58-62CM) options.
Keeping pace with the hottest trend in cycling, Messenger Premium is well equipped for use with E-Bikes. The comprehensive list of features that make it unique among helmets for in-town cycling, including: CLICK TO FIT™ system, winter and summer liners and removable LED rear light.
Messenger Standard, which foregoes the Premium model’s Hi-Vis system and interchangeable liners but retains all other features, adds two new colors for 2018: Black Wash and Blue Wash.
“It’s clear that the ways people get from place to place in cities around the world is changing,” said Gernot Trebsche, Global Senior Director. “Our Urban helmets and Lifestyle sunglasses deliver the safety, comfort, versatility and style required by today’s new breed of bicycle commuters.”
Designed to deliver the clear vision and complete protection needed for the demands of riding in the city, Bollé’s Lifestyle collection sunglasses also have the style and comfort for everyday use. New models, Brecken, Rooke and Slate look great and fit well with Messenger helmets.
All new models will be available at retail in the early spring of 2018. Messenger Premium and Messenger Standard models are priced at $139.00 and $119.00, respectively. Lifestyle sunglasses range from $69.00 to $99.00, depending on lens options.
Bollé is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information about Bollé, go to www.bolle.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, and Europe. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor
For further information: Jim Katz, Breakaway Communications, Phone: (860) 538-2461, E-mail: firstname.lastname@example.org