Bollé Revamps Road Cycling Collection
Helmets Gain Sizing Option and Colors, Sunglasses Pay Tribute to Tour de France Team
September 19, 2017
PARIS, FRANCE & OVERLAND PARK, Kansas – For 2018, Bollé has made several key changes to its lines of road helmets and sunglasses. With these enhancements, the brand has its most complete and comprehensive selection of road cycling gear to date.
Updates to the brand’s top-of-the line road helmet - The One Premium - include two new color combinations, Navy/Red/White and White/Black, and a new smaller size option (51-54CM) joins the existing medium (54-58CM) and large (58-62CM) options.
The One Premium continues to possess the long list of standard features that have established it as the most versatile helmet on the market. Removable aeroshells let the rider choose the right balance of aerodynamics and ventilation, as well as provide protection in cold and inclement weather. Other notable features include: removable visor, CLICK TO FIT™ system, winter and summer liners, removable LED rear light, and the security and convenience of Bollé’s exclusive Sunglass Garage.
For 2018, The One family is extended to include Base models, which – in pursuit of a lower price – forego several of the features of their Premium siblings. Owners can later choose to add the accessories most useful to their preferences and needs. Like their Premium siblings, Base models will now be available in small, medium and large.
Celebrating Bollé’s continued support of the highest level of bicycle racing, the new B-Rock Katusha Pro Team Edition has been added to the 2018 collection of Performance Sunglasses. B-Rock and most other Bollé sunglasses are RX-able with the B-Thin prescription program.
All new models will be available at retail in the early spring of 2018. The One Premium and The One Basic models are priced at $169.00 and $89.00, respectively. Performance sunglasses range from $99.00 to $189.00, depending on lens options.
Bollé is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information about Bollé, go to www.bolle.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, and Europe. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor
For further information: Jim Katz, Breakaway Communications, Phone: (860) 538-2461, E-mail: email@example.com