News Releases

Vista Outdoor Becomes Silver Sponsor of NSSF’s Project ChildSafe

NEWTOWN, Conn., and NAPERVILLE, Ill. – Vista Outdoor, a world leader in commercial, law enforcement and military ammunition and hunt/shoot accessories, has become a Silver Sponsor of the National Shooting Sports Foundation’s (NSSF) Project ChildSafe program. The sponsorship enhances previous partnerships between the two organizations and advances their shared goal of promoting safe firearms handling, genuine gun safety, and responsible storage. 

“Vista Outdoor and its shooting sports brands are proud to increase our support for Project ChildSafe,” said Fred Ferguson, Vice President of Government and Industry Relations. “We believe in the importance of promoting firearm safety and education. Our donation will get more gun locks and gun safety information into the hands of firearms owners, helping to keep our communities safe and passing down this legacy of responsibility to future generations.”

NSSF launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. The centerpiece of the program is its free firearm safety kits, which include a cable style gun lock and safety brochure. To date, the program has distributed more than 38 million free gun locks through partnerships with more than 15,000 law enforcement agencies. 

The program is almost entirely funded by NSSF member companies. In recent years, demand for the kits and program resources has more than quadrupled.  Donations, grants and corporate sponsorships from partners like Vista Outdoor and its brands Federal and CCI Ammunition, Bushnell, RCBS, Hoppe’s, Champion, BLACKHAWK, Primos, and Savage are helping NSSF keep up with the demand. 

“Vista Outdoor’s generous donation will help Project ChildSafe grow and continue to spread the message of “Own It? Respect It. Secure It.,” said Steve Sanetti, NSSF’s CEO and Chairman of the Project ChildSafe Foundation. “We’re honored that Vista Outdoor has recognized the value of this program and wants to be a part of it.  Proper firearm storage when not in use is the number one way to help prevent firearms accidents, thefts and misuse, and we welcome all the support we can get in that effort.”

Vista Outdoor made its donation to the Project ChildSafe Foundation, a 501(c)(3) charity that helps support the Project ChildSafe firearm safety program.

More information on Project ChildSafe sponsorship opportunities can be found on the Project ChildSafe website

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About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

About Vista Outdoor: Vista Outdoor is a global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. The company has a portfolio of well-recognized brands such as Federal and CCI Ammunition, Bushnell, RCBS, Hoppe’s, Champion, BLACKHAWK, Primos, and Savage. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.

For further information: Rocky Krivijanski, VP, Strategic Communications, Phone: 571-343-7003