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Bob Steelhammer Named to the Forbes ‘CIO Next’ List
Vista Outdoor’s Chief Digital Officer was honored for creating “an ecosystem of tech tools and services that Vista’s brands can tap to turbocharge online sales.”
What [CIO Next winners] all have in common is a passion for using technology to help shape the future of business.

ANOKA, Minn. — Bob Steelhammer, Chief Digital Officer of Vista Outdoor Inc. (NYSE: VSTO), has been named to the Forbes “CIO Next” list, which highlights 50 technology leaders from various business sectors who “all have in common is a passion for using technology to help shape the future of business.”

Steelhammer, who joined Vista Outdoor in October 2018 and leads the company’s Digital Center of Excellence, is responsible for developing and executing viable long- and short-term strategies for digital marketing, e-commerce and IT capabilities across the company. Forbes recognized Steelhammer for creating “an ecosystem of tech tools and services that Vista’s brands can tap to turbocharge online sales. This helped the company boost revenue to $2.2 billion in its 2021 fiscal year, a 27% year-over-year increase.”

Forbes wrote of the CIO Next winners: “The second annual Forbes CIO Next list highlights 50 technology leaders who have embraced this broader vision of their role. Some of our honorees work for tech behemoths while others are in smaller entrepreneurial businesses in sectors such as health care and real estate. Some work for multinational companies while others are employed by ones focused on the U.S. What they all have in common is a passion for using technology to help shape the future of business.”

The list was based on qualitative research by Forbes editors and submissions from executives who responded to calls for nominations and was informed by insights from consultants, academics, recruiters and other experts who follow the community closely.

Click here to read more about Steelhammer and the other CIO Next honorees.

It’s the second prestigious digital leadership honor in recent weeks for Steelhammer, who was recently named one of CIO Review’s Top 10 Chief Digital Officers for 2022.

About Vista Outdoor Inc.
Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at www.vistaoutdoor.com.

For further information: Eric Smith -- Phone: 901-573-9156; email: media.relations@vistaoutdoor.com