News Releases

CamelBak Names Hermann Hartje as Austrian Distributor

September 13, 2017

CamelBak Products, LLC as part of Vista Outdoor, is pleased to announce the appointment of Hermann Hartje as their new distributor in Austria. Beginning October 1, 2017, the CamelBak bike, run, hike, and bottle lines will be distributed in Austria exclusively through Hermann Hartje. Thalinger Lange GmbH will continue to serve the brand’s retail partners through September 30, 2017.

“We thank Thalinger Lange for the dedication and service they have provided over the past 20 years to build CamelBak’s bike and outdoor businesses in Austria,” explained Andrew Shand, International Vice President of Sales for Vista Outdoor. “Looking ahead, we strongly believe in the consolidated partnership with Hermann Hartje, building upon our successful relationship as in the German market. Austria is a strategically important market, with a long standing and loyal customer base, which Vista seeks to continue to serve to the best of standards with CamelBak and other Vista Outdoor brands”.

Hermann Hartje, established in 1895, is based in Hoya an der Weser, Germany. The company employs around 800 people and supplies high-quality bicycles, spare parts and accessories for bicycles and motorcycles to retailers across the whole of Germany, Benelux, Austria and Denmark as well as the border regions of neighboring countries. Hermann Hartje has been Vista Outdoor Partner for CamelBak distribution in Germany since almost 7 years.

“We are very excited for this new opportunity with a brand we have being partnering with for almost seven years now,” said Harry Kirchhoff of Hermann Hartje. “We look forward to presenting the new 2018 ranges and our focus will be to support new and existing customers, in building a profitable and successful business.”

About CamelBak®

CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to www.camelbak.com.

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, and Europe.


 

For further information: Whitney Standring-Trueblood, Global Communications Manager, Email: wstandring@camelbak.com


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