News Releases

The Vista Outdoor, Hunting/Shooting/Accessories/Tactical Business Hosts First Ever Virtual Show for Buy Group Partners and Distributors

OVERLAND PARK, Kansas – The Vista Outdoor, Hunting/Shooting/Accessories and Tactical platform announced today that it has commenced a series of virtual sales shows to support its Buy Group Partners, Independent Dealers and Distributors. The organized effort includes support from the industry’s iconic brands of Bushnell®, RCBS®, Champion® Range & Targets, Hoppe’s®, Butler Creek®, Weaver®, Primos® and Blackhawk™.

Throughout the month of August and into September, the collection of brands will host dedicated weeks for various business partners in which attendees will join live discussions through an online portal. During each session, information on new products will be presented as well as detailed reviews on marketing campaigns, trade marketing tools and displays, plus other in-channel activities. The virtual shows were designed to counter the various trade show cancellations due to the COVID-19 pandemic.

“During this unprecedented time, we are doubling our efforts to serve as a better partner and have taken a series of actions over the last several months to strengthen our relationships within the various retail channels we serve,” said Vishak Sankaran, President of the Hunt, Shoot & Tactical Accessory Business. “By making investments to enhance our communication outreach along with scaling up our production and supply chain, we have transitioned our business to a collection of brands that compliment each other and bring greater value to our customers.”

At each session, new product videos with detailed information on key features and benefits will be presented. After which, attendees will be able to engage in direct question and answer portions with internal staff. Additional information covered in each session will focus on purchase programs, advertising and promotional support.

New-for-2020 products from the Hunting/Shooting/Accessories and Tactical Business will include:

Bushnell® – Back by popular demand and upgraded with enhanced features, the Bushnell Trophy XLT riflescopes and Powerview 2 binoculars are purpose-built for the task at hand. For hunters setting their sights on the fall season, the Trophy XLT brings reliable accuracy paired with low-light performance. The Powerview 2 line of binoculars offers users a versatile, general-use binocular with reduced weight and superior ergonomics. With both models delivering best-in-class resolution and clarity, the new optics continue Bushnell’s proven legacy of dependable products for hunting, shooting and everyday use.

RCBS® – Delivering category leading innovation, the new RCBS MatchMaster Powder Dispenser and MatchMaser die sets bring superior precision to the world of reloading. With the ability to dispense charges at the same speed of two ChargeMasters, the MatchMaster is the ultimate reloading tool. Add with the dispenser MatchMaster dies plus the new Rebel Single Stage Press, and reloaders everywhere now have the unbeatable accuracy that has long been associated with RCBS.

Butler Creek® – Long known for its line of scope caps, slings and magazine loaders, Butler Creek has once again raised the bar with its new Featherlight sling and ASAP Electronic Magazine Loader. The Featherlight slings features an industry first close cell foam design making it the lightest and most durable sling ever made by the company. For those looking to make light work of reloading magazines, the award-winning ASAP EML is the only product of its kind on the market, capable of loading a 30-round magazine in 45 seconds.

Primos® – A brand forever synonymous with game calls and accessories, Primos has continued to simplify the needs of hunters. From its revolutionary Double Bull Surround View Blind to new true to life Photoform turkey decoys, Primos continues to raise the bar while increasing hunter success rates. Whether enabling hunters to get a rock steady shooting position with the Gen 3 Trigger Sticks or simplifying trail camera technology with the AutoPilot No Glow and Low Glow camera, Primos continues to be a go-to stop for hunters worldwide.

Blackhawk™ – With a trusted heritage of delivering products built from the ground up, Blackhawk continues to answer the needs of law enforcement, military and shooting sports enthusiasts. From the industry first thumb driven, dual injected molded holster in the T-Series, Blackhawk has helped to solve the commonality of training by delivering duty rated holsters available in compact, Level 2 and Level 3 configurations. Adding to the series are new holster fits specifically designed to accommodate pistol mounted red dot sights (RDS). Whether for professional or personal use, Blackhawk is constantly perfecting new gear that won’t let you down.

Business customers and Buy Group members interested in more information on the virtual Buy Group shows should contact their sales representative.

For further information: Matt Rice Senior Manager Media Relations Outdoor Products (913) 689-3713 E-mail: