News Releases

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optics, announces the signings of Josh Eernisse, Robert Upegui and Kim Tran to Bushnell’s Sponsored Shooter program....

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and hunting accessories, will showcase several new products, including turkey calls and blinds, at the 2018 NWTF Convention...

HYDE PARK, Utah – Camp Chef, a leading innovator of outdoor cooking gear, is proud to announce the new SmokePro SG pellet grill. This grill includes innovative features that enable cooking...

OVERLAND PARK, Kansas – Bushnell, the industry leader in high-performance optics, announces the signing of KC Eusebio to Bushnell’s Ambassador/Shooting Team. He will represent Bushnell at...

OVERLAND PARK, Kansas – Simmons, a leading producer of high-quality, high-value sporting optics, will launch more than a dozen new optics at the 2018 SHOT Show, January 23 to 26 at the Sands...

OVERLAND PARK, Kansas – Night Optics USA, an industry leader in the production of innovative, professional quality night vision gear, will introduce the world’s first continuous calibration...

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and hunting accessories, announces CamelBak as an official partner for Primos’ award-winning “TRUTH About Hunting”...

OVERLAND PARK, Kansas – Bushnell, the industry leader in high-performance sport optics, will launch more than a dozen new optics at the 2018 SHOT Show, January 23 to 26 at the Sands Expo Center...

OVERLAND PARK, Kansas – BLACKHAWK!, an industry leader in tactical products, will launch several new products to dealers at booth 14551 at the 2018 Shooting Hunting and Outdoor Trade (SHOT) Show...

OVERLAND PARK, Kansas – Hoppe’s, the best known name in gun care products, will launch new products to dealers at booth 14551 at the 2018 Shooting Hunting and Outdoor Trade (SHOT) Show in Las...

Overland Park, KS – Champion Traps & Targets, makers of interactive and challenging target systems, will launch new products to dealers at booth 14551at the 2018 Shooting Hunting and Outdoor...

OVERLAND PARK, Kansas – RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, will launch a new product to dealers at booth 14551 at the 2018 Shooting Hunting...

OVERLAND PARK, Kansas – Bushnell, the industry leader in trail cameras, announces an enhanced level of cellular performance with the new Impulse cellular trail camera. The new Bushnell Impulse...

AMERICAN FORK, Utah – Bee Stinger, the archery-industry leader in stabilizers and related equipment, announces the new MicroHex stabilizer with Countervail® technology. Bee Stinger MicroHex is...

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and hunting accessories, is set to announce a revolutionary new hunting blind to flagship the premium Double Bull brand....

ANOKA, Minnesota – Alliant Powder, a leading manufacturer of smokeless propellant, will launch improved Red Dot and Green Dot reloading powders during the 2018 SHOT Show (Booth No. 14551),...

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and hunting accessories, will host hunting celebrity Jim Shockey and unveil several new products, including calls and trail...

AMERICAN FORK, Utah – Gold Tip, maker of the toughest arrows and crossbow bolts on the market, invites attendees of the 2018 Archery Trade Association (ATA) Show in Indianapolis to visit the...

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optical solutions, announces an enhanced level of precision and performance with a new Elite Tactical flagship riflescope –

Overland Park, KS – Online retailer OpticsPlanet has awarded M-Pro 7, a combat proven gun cleaner, Best Advanced Small Arms Cleaning Kit in its 2017 Brilliance Awards. Decided by popular vote,...

Overland Park, KS – Online retailer OpticsPlanet has awarded BLACKHAWK!, leading manufacturer of high-tech holsters and tactical accessories, Best Tactical Holster in its 2017 Brilliance Awards....

Overland Park, KS – Online retailer OpticsPlanet has awarded Champion Traps & Targets, makers of interactive and challenging target systems, Best Target in its 2017 Brilliance Awards. Decided by...

AMERICAN FORK, Utah – Gold Tip and Bee Stinger Paralympic shooter Jeff Fabry recently won the 2017 World Archery Para Championships in Beijing, China. For Fabry, a Gold Tip employee from...

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance outdoor products, announced it has won two 2017 Brilliance Awards from online retailer OpticsPlanet for best Digital...

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optical solutions, announces the addition of three high-end laser sights to its industry-leading line of AR Optics....

PARIS, FRANCE & OVERLAND PARK, Kansas – For 2018, Bollé has made several key changes to its lines of road helmets and sunglasses. With these enhancements, the brand has its most complete and...

PARIS, FRANCE & OVERLAND PARK, Kansas – For 2018, Bollé has made several key changes to its helmets and sunglasses for riding in the city. While the emphasis remains on safety and performance,...

PARIS, FRANCE & OVERLAND PARK, Kansas – Trackdown, the first Bollé helmet designed from the ground up specifically for the demands of mountain biking, is outfitted with category-leading safety...

CamelBak Products, LLC as part of Vista Outdoor, is pleased to announce the appointment of Hermann Hartje as their new distributor in Austria. Beginning October 1, 2017, the CamelBak bike, run,...

OVERLAND PARK, Kansas – RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, has selected the National 4-H Shooting Sports Program as the recipient of their...

Lewiston, Idaho – CCI/Speer announced that it has opened its rimfire expansion at its Southport facility in Lewiston, Idaho. The brands, part of the Vista Outdoor portfolio, held a ribbon...

OVERLAND PARK, Kansas –Champion Traps and Targets, makers of interactive and challenging target systems, announced that the 2017 Tom Knapp Memorial Scholarships were awarded to Sandra Gaylord of...

PETALUMA, Calif. – The best can always get better - and that’s why CamelBak took its two most popular outdoor packs and recreated them from the ground up so hikers can summit higher peaks and...

PETALUMA, Calif. – Oh, snap! CamelBak Chute® becomes Chute® Mag and gets a complete redesign for easy, high flow drinking. Chute Mag’s rugged, industrial design features a brand-new top with...

PETALUMA, Calif. – CamelBak® is synonymous with on-the-go hydration and welcomes Brook™ to the family that includes some of the world’s most popular reusable water bottles. Whether next to...

PETALUMA, Calif. – The trails are calling and we dare you to break free and explore. The new Nano™ Vest and Nano™ Handheld hydration systems from CamelBak are designed to be undetectable on...

AMERICAN FORK, Utah – Gold Tip and Bee Stinger pro shooter Levi Morgan won the third and final leg of the IBO (International Bowhunter's Organization) Triple Crown in Tionesta, Pennsylvania,...

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and hunting accessories, has added a line of top-end food plot seeds to its popular Take Out attractants and minerals. The...

AMERICAN FORK, Utah – Gold Tip, maker of the toughest arrows and crossbow bolts on the market, is now the official archery partner of the Boy Scouts of America. Gold Tip will become the...

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optical solutions for more than 65 years, has extended its popular AR Optics line with four additional sights that are...

Vista Outdoor Inc. ("Vista Outdoor") (NYSE: VSTO), announced today that it has entered into a wide-ranging partnership with the Boy Scouts of America. Vista Outdoor is now the official...

OVERLAND PARK, Kansas - Weaver, an industry leader in high-performance optics and mounting systems for more than 80 years, continues its uest to produce the best mounting solutions on the market...

ANOKA, Minnesota – Federal Premium Ammunition recently announced the recipient of the seventh annual Bill Stevens 4-H Leadership Award. Mr. Steve Pritchard from Nebraska was recently honored...

OVERLAND PARK, Kansas – Night Optics USA, an industry leader in the production of innovative, professional quality night vision gear, introduces the new Sentry 14 1x 4G Night Vision Monocular....

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optical solutions for more than 65 years, offers a new line of high-quality, performance-driven optics for modern hunters...

AMERICAN FORK, Utah – Gold Tip and Bee Stinger pro shooter Levi Morgan won the second leg of the IBO National Triple Crown in Bloomington, Indiana, capturing the podium of the Pro Release class....

AMERICAN FORK, Utah – Gold Tip and Bee Stinger pro shooter Brian Luallen recently won his first professional tournament at the Archery Shooters Association (ASA) Pro/Am in London, Kentucky. In...

FLORA, Mississippi – Primos Hunting Founder Will Primos was among six outdoor leaders inducted into the Mississippi Outdoor Hall of Fame at a celebration inaugurating the Mississippi Outdoor...

OVERLAND PARK, Kansas – One year ago, Bollé brought its first-ever line of camouflage sunglasses to market. The result of a collaboration with Michael Waddell, host of the Outdoor Channel show...

SCOTTS VALLEY, Calif. – Bell Helmets, an industry leader since 1954 in helmet technology and innovation, and Fasthouse, one of motocross’ most core and authentic lifestyle brands, are...