News Releases

OVERLAND PARK, Kansas – RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, announces the National 4-H Shooting Sports Program as the recipient of its 2019...

ANOKA, Minnesota – Federal Ammunition continued its commitment to youth sport shooting when it returned as a Platinum Level Sponsor of the 2019 Trap Shooting Championship, held June 10-18 at the...

FLORA, Mississippi – If you missed the Primos Speak the Language Podcast last week, tune in online (https://www.primos.com/Watch/Podcast) or download the episode to listen to one of the most...

Westfield, Massachusetts – Savage is excited to unveil the 110 High Country, a rifle that gives Western hunters the precision and power to take the biggest bulls and the longest shots. Shipments...

ANOKA, Minnesota – Federal Ammunition announced Michael Norkus of Virginia, as the recipient of the 2018 International Hunter Education Association-USA (IHEA-USA) Volunteer Instructor of the...

ANOKA, Minnesota – June 10, 2019 – Federal Premium Law Enforcement’s new BallistiClean frangible slug and buckshot loads let shooters train hard without making hard sacrifices. Shipments of...

LEWISTON, Idaho – CCI/Speer is proud to kick off National Safety Month with a safety milestone at its Lewiston, Idaho facility. The facility’s Quality Department recently reached 14 years of...

OVERLAND PARK, Kansas – Butler Creek, maker of smart, field-proven, hunting and shooting accessories, is excited to announce the ASAP Electronic Magazine Loader is now available at retailers...

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optics, announces several Father’s Day offers and tools to make his day the perfect one. Customers can celebrate Dad...

OVERLAND PARK, Kansas – June 4, 2019 – Bushnell competitive shooter KC Eusebio continued his dominance in the competitive shooting sports this past week when he earned his sixth Open Overall...

Westfield, Massachusetts – June 4, 2019 – Savage is excited to announce the new 110 Apex Predator XP, which offers adjustability and accuracy like no other predator package rifle. Shipments of...

In 2018, CCI extended the range and devastation of magnum rimfire with the VNT bullet design. Now, it’s offering VNT loads in 17 Mach 2 and 22 WMR. The new loads feature a Speer bullet with an...

VIRGINIA BEACH, Virginia – Blackhawk announces its latest product to arrive on the market: A line of five blades designed by custom knifemaker Andrew Arrabito. A former Navy SEAL, Arrabito is...

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and accessories, recently launched an online Custom Mill Shop that allows hunters – or their family and friends – to...

Vista Outdoor Inc. (NYSE: VSTO) today reported operating results for the fourth quarter and full Fiscal Year 2019 (FY19), both of which ended on March 31, 2019. "Vista Outdoor delivered solid FY19...

LEWISTON, Idaho – Blazer Ammunition has expanded its wide selection of range ammunition with a new 147-grain 9mm Luger Blazer Brass load designed for realistic high-volume training. Shipments...

ANOKA, Minnesota – May 2, 2019 – Federal Premium Hydra-Shok, the bullet design that’s defined self-defense for a generation, is now available as a component for handloaders. Shipments have...

ANOKA, Minnesota – Federal Premium Ammunition sponsored shooters and brand Ambassadors Vincent Hancock, Kayle Browning, Ashley Carroll, and more are busting clays, competing strong, winning...

ANOKA, Minnesota – The National Rifle Association’s (NRA) Shooting Illustrated magazine recently honored Federal Premium Hydra-Shok Deep with its Golden Bullseye Award for 2019 Ammunition...

OVERLAND PARK, Kansas – April 30, 2019 – Bushnell, an industry leader in high-performance optics, has recognized Richard Mann with the 2019 Bill McRae Lifetime Achievement Award for his...

ANOKA, Minnesota – Federal Ammunition President Jason Vanderbrink accepted a custom gold jacket made exclusively for members of the NRA Golden Ring of Freedom while at the 148th NRA Annual...

OVERLAND PARK, Kansas – Bushnell is excited to announce Ted Nugent has joined the slate of hunting and shooting celebrities to greet attendees in the booth at the 2019 NRA Meetings & Exhibits...

OVERLAND PARK, Kansas – For more than 20 years, Bushnell has been at the forefront of laser rangefinder innovation. No longer just a handy aid, the rangefinder has become a must-have tool for...

OVERLAND PARK, Kansas – Bushnell invites all attendees of the 2019 NRA Meetings & Exhibits Show to visit its booth (#4955) during the event, which runs April 26-28 in Indianapolis. In the booth,...

OVERLAND PARK, Kansas – Hoppe’s, the best known name in gun care products, will host top competitive shooters in Booth #4955 at the 2019 NRA Meetings & Exhibits Show April 26 to 28 in...

LEWISTON, Idaho – Speer is shaking up the shooting industry with two high-performance products it’s introducing at the 2019 NRA Annual Meetings & Exhibits in Indianapolis, Indiana, April...

WESTFIELD, Massachusetts - Savage is excited to announce a lineup of new firearms in NRA’s Mossy Oak Overwatch camouflage at the 2019 NRA Meetings & Exhibits Show in Indianapolis, Indiana, April...

ANOKA, Minnesota - Federal Ammunition will unveil unique consumer experiences and innovative products at the NRA Annual Meetings & Exhibits in Indianapolis, Indiana, April 26-28, 2019. Attendees...

LEWISTON, Idaho - CCI Ammunition invites attendees of the 2019 NRA Annual Meetings & Exhibits to booth no. 4955 in Indianapolis, Indiana. Those who stop by during the event, April 26 to 28, 2019,...

ANOKA, Minnesota - Federal Ammunition invites attendees of the 2019 NRA Annual Meetings & Exhibits to booth 4955 in Indianapolis, Indiana. Those who stop by during the event, April 26 to 28, 2019,...

Vista Outdoor Inc. ("Vista Outdoor") (NYSE: VSTO) will host its investor conference call on fourth quarter and fiscal year 2019 financial results on Thursday, May 9 at 9:00 a.m. ET. In addition to...

ANOKA, Minnesota - Federal introduces Federal Premium Black Cloud TSS waterfowl shells, which deliver hard-hitting performance on high-flying birds. These blended loads feature No. 7 or 9 TSS with...

WESTFIELD, Massachusetts - Savage is proud to introduce the 110 Apex Hunter XP, which pairs a Model 110 rifle with a 3-9x40mm Vortex Crossfire II scope that comes mounted, bore-sighted and ready...

OVERLAND PARK, Kansas - RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, is proud to have been named the Official Reloading Sponsor of Guardian Long Range...

OVERLAND PARK, Kansas – Hoppe’s, the No. 1 name in gun care, congratulates Jessie Harrison on her continued dominance at the 2019 U.S. Steel National Championship in Covington, Georgia. In a...

ANOKA, Minnesota - From the No. 1 Brand in Handgun Ammunition, Federal is proud to introduce new Syntech Defense. These loads produce dynamic terminal performance with a hollow-point bullet that...

VIRGINIA BEACH, Virginia - BLACKHAWK products are relied on and revered by top tier law enforcement and military personnel around the world. BLACKHAWK has spent the past several years, behind...

OVERLAND PARK, Kansas - Hoppe’s, the best-known name in gun care products, announces the signing of National and World Practical Shooting champion Todd Jarrett to the Hoppe’s Ambassador...

OVERLAND PARK, Kansas - Bushnell team shooters Jessie Harrison and KC Eusebio continued their dominance in the competitive shooting sports this past week at the 2019 U.S. Steel National...

WESTFIELD, Massachusetts - Stevens’ new 555 Enhanced doles out world-class over-and-under performance — and now does it in 16-gauge. Shipments of these firearms have been delivered to dealers....

ANOKA, Minnesota - Federal has expanded its line of Premium unprimed brass to include 6.5 Creedmoor and 6.5 Grendel cases. Shipments have been delivered to dealers. Federal been producing the...

OVERLAND PARK, Kansas - RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, is proud to have been named the Official Reloading Sponsor of the Precision Rifle...

OVERLAND PARK, Kansas - Hoppe’s, the best-known name in gun care products, is proud to have been named the Official Gun Cleaning Product of the United States Practical Shooting Association....

WESTFIELD, Massachusetts - Stevens’ 320 Security shotgun lets you take on any tactical situation, and it’s even better for 2019. Shipments of these firearms have been delivered to dealers. The...

ANOKA, Minnesota - Federal is excited to announce new Fusion component bullets, which will let handloaders craft their own loads with the bullet design that forever changed hunting ammunition....

WESTFIELD, Massachusetts - Savage’s new Model 64 Takedown offers great performance and ease of use. The new rimfire rifle is quick to breakdown and ready to go. Shipments of these firearms have...

ANOKA, Minnesota - Federal is broadening its Federal Premium Gold Medal Grand Plastic target shotshell line, offering competition clays shooters a whole new performance standard. Shipments have...

WESTFIELD, Massachusetts - Stevens’ 320 Field Grade chews up and spits out anything shooters pump through it, from the heaviest hunting loads to light target shells. Shipments have been...

WESTFIELD, Massachusetts - Designed for use with Federal HEAVYWEIGHT TSS turkey loads, Stevens’ new 301 Turkey shotgun throws powerful patterns with minimal recoil. Shipments have been delivered...

ANOKA, Minnesota - Federal expands its venerable Top Gun target shotshell line with Top Gun Sporting, loads designed specifically for sporting clays shooters. Shipments have been delivered to dealers.

ANOKA, Minnesota - Federal unveils Federal Premium Berger Hybrid Hunter, loads that combine the profile of a low-drag match bullet and the terminal performance of a traditional hunting projectile...

WESTFIELD, Massachusetts - Savage unveils the Model 212 and 220 turkey guns, designed to give serious gobbler hunters maximum performance and adjustability. Shipments have been delivered to...

OVERLAND PARK, Kansas - Bushnell, an industry leader in high-performance optics, is pleased to announce its AR Optics Rebate. This limited-time offer lets consumers purchase a Bushnell AR Optics...

ANOKA, Minnesota - Federal proudly introduces Syntech Training Match, loads designed to make your handgun training more realistic than ever before. Shipments have been delivered to dealers....

WESTFIELD, Massachusetts - Savage is proud to announce it has added four left-hand models to its synthetic-stock Rascal line, a family of pint-size rifles that let shooters build skills thanks to...

OVERLAND PARK, Kansas - Bushnell Optics will be an exhibitor at Europe’s largest trade show covering the hunting and shooting sports—the 2019 IWA Outdoor Classics. Held March 8 to 11 in...

WESTFIELD, Massachusetts - Savage brings together precision, performance and price with its new AXIS II rifle which features an AccuTrigger and updated stock. Shipments of these firearms have been...

ANOKA, Minnesota - Sporting Classics magazine recently recognized Federal Ammunition as part of the magazine’s 17th annual Awards of Excellence. The program salutes the best of the...

ANOKA, Minnesota - A recent report conducted by Southwick Associates identifies Federal as the top handgun ammunition brand in today’s marketplace. Federal, including sub-brands like Fusion,...

WESTFIELD, Massachusetts - Savage is proud to announce its lineup of redesigned AXIS XP rifles. These package firearms include bases, rings and a scope, mounted and bore-sighted at the factory, to...

ANOKA, Minnesota - Federal is bringing back its hard-hitting, exceptionally accurate Federal Premium Barnes Triple-Shock X rifle loads. Shipments have been delivered to dealers. The immensely...

OVERLAND PARK, Kansas - Bushnell is proud to have been named the Official Riflescope Sponsor of the Precision Rifle Series and title sponsor for the PRS Southeast Regional Series. “We are beyond...

WESTFIELD, Massachusetts - Savage fans can now show their pride with great branded merchandise and gear from the Savage Brand Store. “We know we have passionate fans, and they have been asking...

ANOKA, Minnesota - Federal, the only licensed ammunition partner of the National Wild Turkey Federation (NWTF), recently received NWTF’s Corporate Achievement Award. The award was presented to...

ANOKA, Minnesota - Federal has combined the ultimate self-defense bullet and cartridge in its new Federal Premium 10mm Auto HST load. Shipments have been delivered to dealers. Full-power loading...

NEWTOWN, Conn., and NAPERVILLE, Ill. – Vista Outdoor, a world leader in commercial, law enforcement and military ammunition and hunt/shoot accessories, has become a Silver Sponsor of the...

WESTFIELD, Massachusetts - Savage Arms has been named the 2019 Official Gas Gun of the Precision Rifle Series. “Savage Arms, an industry leader in out-of-the-box purpose-built firearms, has been...

WESTFIELD, Massachusetts - Savage’s groundbreaking AXIS rifle has a new look and design for better performance. Shipments of these firearms have been delivered to dealers. When the AXIS was...

LEWISTON, Idaho - CCI Ammunition is proud to announce new Clean-22— ultra-clean rounds that represent the future of rimfire shooting. Shipments of Clean-22 are being delivered to dealers....

FLORA, Mississippi – Primos Hunting, a leading innovator of game calls and accessories, will showcase several new products—including turkey calls and blinds—at the 2019 NWTF Convention &...

ANOKA, Minnesota - Federal unveils two new Federal Premium Hydra-Shok Deep loads that better meet modern handgun performance measurements. Shipments have been delivered to dealers. In 2018,...

WESTFIELD, Massachusetts - Savage is excited to have introduced more than 40 new firearms at the 2019 Shooting, Hunting and Outdoor Trade (SHOT) Show, held Jan. 22 through 26 in Las Vegas, Nevada....

ANOKA, Minnesota - Federal is proud to introduce five new Premium HEAVYWEIGHT TSS turkey shotshell loads, extending the revolutionary shells’ deadly reach on gobblers. Shipments have been...

Vista Outdoor Inc. (NYSE: VSTO) today reported operating results for the third quarter of its Fiscal Year 2019 (FY19), which ended on December 30, 2018. "Vista Outdoor continues to build on our...

WESTFIELD, Massachusetts - The Savage Pro Shooting Team has lots of excitement in store for 2019, including an active competition schedule and three new members. “We are thrilled to have such...

ANOKA, Minnesota - On Target magazine recently recognized Federal Premium Hydra-Shok Deep with an Editors’ Choice Award for best-of-the-best in ammunition, as part of the magazine’s 17th...

OVERLAND PARK, Kansas - Hoppe’s, the best known name in gun care products, is proud to announce a limited run of Nine Line Apparel “I Sweat Hoppe’s” T-shirts and sweatshirts. The new...

OVERLAND PARK, Kansas - Hoppe’s, the best known name in gun care products, will host top competitive shooters in the booth (#14551) at the 2019 Shooting Hunting and Outdoor Trade (SHOT) Show in...

ANOKA, Minnesota - The industry’s number one new caliber from the number one rifle ammunition brand continues to grow. Federal expands its options for 224 Valkyrie with three new loads:...

OVERLAND PARK, Kansas - RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, will announce several new products at booth #14551 at the 2019 Shooting Hunting and...

OVERLAND PARK, Kansas - Simmons, the leader in value-packed riflescopes, is proud to introduce its ProTarget Rimfire scopes, designed for folks who love to plink. See these new scopes in...

OVERLAND PARK, Kansas - Champion Traps & Targets, makers of interactive and challenging target systems and trusted eye and ear protection, will launch a brand new electronic hearing muff at booth...

OVERLAND PARK, Kansas - Tasco’s new Rimfire, Sportsman and Air Rifle scopes offer excellent performance at friendly prices. These scopes will launch at Tasco’s booth, No. 14551, at the 2019...

OVERLAND PARK, Kansas - Bushnell, an industry leader in high-performance sports optics for more than 65 years, invites attendees of the 2019 Shooting Hunting and Outdoor Trade (SHOT) Show to visit...

VIRGINIA BEACH, Virginia - BLACKHAWK, an industry leader in tactical products, will host a book signing with retired U.S. Navy SEAL, Lt. Cmdr. Jack Carr at booth #14551 at the 2019 Shooting...

ANOKA, Minnesota - The National Rifle Association’s (NRA) Shooting Illustrated magazine will recognize Federal Premium Hydra-Shok Deep with its Golden Bullseye Award for 2019 Ammunition Product...

Vista Outdoor Inc. ("Vista Outdoor") (NYSE: VSTO) will host its investor conference call on third quarter fiscal year 2019 financial results on Thursday, February 7 at 9:00 a.m. ET. In addition to...

ANOKA, Minnesota – Federal, the only licensed ammunition partner of the National Wild Turkey Federation (NWTF), has expanded its HEAVYWEIGHT TSS lineup by adding loads with two sizes of shot to...

FLORA, Mississippi – Primos Hunting, a pioneer in game calls and hunting accessories, has long been at the forefront of innovation that improves the hunting experience. Now, Primos is setting a...

ANOKA, Minnesota – JanuFederal, the world’s largest sporting ammunition manufacturer is introducing three new types of Syntech ammunition: Syntech Defense, Syntech PPC and Syntech Training...

WESTFIELD, Massachusetts - Savage continues to expand its line of purpose-built AccuFit bolt-action firearms with new models for Western hunters and turkey die-hards. Savage will have these new...

LEWISTON, Idaho - Speer’s formula for success — determination, independence and self-reliance — has been constant, but upcoming innovations show the country’s most trusted law-enforcement...

WESTFIELD, Massachusetts - Savage has expanded and upgraded its lineup of XP package guns, making it easier than ever for hunters to take a rifle from the box to their blind. Savage will have...

WESTFIELD, Massachusetts - Striving to bring more features and better performance to the modern sporting rifle, Savage has expanded its award-winning lineup of MSRs. Savage will have these new...

LEWISTON, Idaho - CCI’s unmatched quality has created legions of followers for decades, but the industry leader in rimfire ammunition is moving forward into 2019 with several new initiatives....

LEWISTON, Idaho - CCI Ammunition is pleased to announce five new rimfire loads during the 2019 SHOT Show (Booth No. 14551), January 22-25 at the Sands Expo Center in Las Vegas, Nevada. “We are...

FLORA, Mississippi - The National Rifle Association (NRA) magazine American Hunter has awarded Primos’ Double Bull SurroundView 360° hunting blind the Golden Bullseye Award for 2018 Gear of the...

WESTFIELD, Massachusetts - Savage will launch more than three dozen new products within several product lines at the 2019 SHOT Show, January 22-25 at the Sands Expo Center in Las Vegas, Nevada....

ANOKA, Minnesota – Federal, the world’s largest sporting ammunition manufacturer, is rolling out an exciting new look and feel as part of its continuing progression. The major shift, which the...

ANOKA, Minnesota – Federal will launch more than two dozen new products within several lines during the 2019 SHOT Show (Booth No. 14551), January 22-25 at the Sands Expo Center in Las Vegas, Nevada.