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Vista Outdoor Names Dave Allen as Senior Vice President of Sales

CLEARFIELD, Utah, May 6, 2016 /PRNewswire/ -- Vista Outdoor Inc. (NYSE: VSTO), a global designer, manufacturer and marketer of outdoor sports and recreation products, has named Dave Allen as Senior Vice President (SVP) of Sales, effective May 9, 2016. Allen will report to Chairman and CEO Mark DeYoung.

Vista Outdoor names Dave Allen SVP, Sales

Allen will have responsibility for leading Vista Outdoor's recently repositioned portfolio of domestic, international, law enforcement and government sales.

"Dave has deep P&L, sales and marketing experience, and a proven track record of successful leadership in a variety of top consumer products companies," said DeYoung. "He will be responsible for the strategy and execution of our sales-related functions, integrating acquisitions into a global sales model, and serving as a key member of my executive leadership team. Dave will work closely with our marketing teams, product development teams, and our customers as we pursue leadership in the individual outdoor recreation market. He has extensive experience with our channels and customers. Dave is a very capable and respected executive in the outdoor recreation industry and his energy, strategic planning skills, focus on results, and proven ability to create high-performing teams will be of great value to Vista Outdoor."

Allen was recently the President of Coleman USA for the Jarden Corporation. He also served as the SVP for Sales and Marketing in the Americas for the Coleman Company and as SVP and General Manager for the Walmart and Sam's Customer Team for Jarden Outdoor Solutions. Allen held leadership positions in customer development for Alberto Culver, and Unilever North America and Unilever Europe.

Allen earned a bachelor's degree in business administration from the University of Colorado.

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at

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SOURCE Vista Outdoor Inc.