Press Releases

Vista Outdoor Employees Raise $70,000 for Families of Fallen Kansas City Police Officers

Overland Park, Kansas – Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO), announced that its employees raised more than $70,000 for two families of fallen Kansas City, Kansas police officers. The contributions were presented to the families of Detective Brad Lancaster and Captain Dave Melton during the company’s Hunt/Shoot Sales Conference in Overland Park, Kansas.

Detective Lancaster lost his life in the line of duty on May 9, 2016, leaving behind a wife and two children. Captain Melton was killed in the line of duty on July 19, 2016, leaving behind four children (one daughter was recently born on December 10, 2016).

“We believe in the importance of giving back to people in need in the communities where we live and work,” said Jason Vanderbrink, Senior Vice President of Sales for Vista Outdoor. “Many of our brands have a long-standing commitment to supporting law enforcement, and we knew this was a cause that our employees would support. Detective Lancaster and Captain Melton gave their lives defending the people of the Kansas City community, and we were honored to present this small gesture of thanks to their families.”

Vista Outdoor’s Hunt/Shoot Sales Conference includes more than 30 of the company’s brands serving the shooting sports market. Many of these brands, such as Bushnell, Primos, BLACKHAWK!, Hoppe’s, Butler Creek and Uncle Mike’s, have employees in Overland Park, Kansas.

Conference attendees had the opportunity to bid during a silent/live auction to help raise money for the families. The auctions, and additional cash donations, led to each family receiving a check for $36,584. 

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Farmington, Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international sales and sourcing operations in Asia, Australia, Canada, and Europe. For news and information visit or follow us on Twitter @VistaOutdoorInc and Facebook at

For further information: Amanda Covington Phone: 801-447-3035 Email: