Press Releases

Bell Releases MX-9 MIPS Rally Collab Helmet with Roland Sands Design
Bell announces RSD’s first MX-9 graphic
Over the past 10 years, Bell and I have created 30-plus graphics across its line of street helmets, and this is our first take on an MX-9 moto helmet.

SCOTTS VALLEY, Calif. — Bell is proud to announce the Roland Sands Design (RSD) MX-9 MIPS Rally, an all-new race-inspired graphic collaboration between Bell and former racer, renowned bike builder and designer Roland Sands.

The MX-9 MIPS Rally graphic honors throwback racing liveries and paint schemes with its bold, color-blocked design and checkered flag cues. Featuring branding from Dunlop, K&N and Motul — all longtime partners of both Sands and his race series, the Super Hooligan National Championship — the helmet graphic lives up to Bell’s and Sands’ racing legacies.

“Roland Sands is a longtime partner of the Bell brand, and this is another graphic in a long line of collaborations,” said SJ Owen, marketing director at Bell Helmets. “Bell was born from racing, and to work with Sands and other storied brands like Dunlop, K&N and Motul, who also share that heritage, has been a fantastic opportunity. We are excited to see the reaction from motorcyclists and look forward to releasing other graphics with RSD later this year.”

The RSD MX-9 MIPS Rally helmet features a polycarbonate shell; the Mips® energy management system; an adjustable visor; Velocity Flow ventilation; and a removable, washable, antimicrobial liner for hosing down after a long ride. Three shell sizes and multiple cheek pads and liners allow for riders to customize fitment easily. Whether you’re at the motocross track or hitting the streets on a tracker, the RSD MX-9 MIPS Rally stands out from the rest.

“I’ve been wearing Bell helmets since my racing days,” said Roland Sands, owner of RSD. “Over the past 10 years, Bell and I have created 30-plus graphics across its line of street helmets, and this is our first take on an MX-9 moto helmet. I’m fortunate to work with partners like Bell, Dunlop, K&N and Motul, who have been longtime supporters of RSD. Stay tuned, as we have more exciting projects coming down the line later this year.” 

Available at retailers soon, the RSD MX-9 MIPS Rally comes in XS through XXXL sizes, with different thickness cheek pads and liners sold separately. The RSD MX-9 MIPS Rally will be available at, and Bell Helmet dealers for $194.95.

Watch how Sands’ dreamt up the new Rally graphic here. To learn more about the RSD MX-9 MIPS, visit and follow Bell Helmets Powersports on FacebookInstagram and YouTube.   

For hi-res imagery, click here.


About Roland Sands Design
Roland Sands Design is a motorcycle, product, and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high-performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, and custom bike builders and riders. It's this diversity that allows us to work with the best in the industry on a variety of projects.  Our retail store and design center are located at 1365 Obispo Ave, Long Beach, CA 90804.

About Bell Helmets
Bell Helmets is one of the longest operating and most storied helmet manufacturers in the world, and its founder, Roy Richter, is the grandfather of the modern-day helmet. For more than 65 years, Bell has enabled boundary breakers in automotive, motorcycling and bicycling categories to push themselves further than what was previously thought possible. Trusted by riders globally, Bell continues to innovate and inspire enthusiasts to be their best. To learn more, visit

About Vista Outdoor Inc.
Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at

For further information: JC Maldonado: (414.510.7243)