Press Releases

CCI Blazer Named as the Most Frequently Purchased Handgun Ammunition Brand for 2021
We continue to push to provide consumers with a quality product that performs as well as consumers expect it to.

LEWISTON, Idaho — CCI’s sub-brand Blazer was recently named the most frequently purchased handgun ammunition brand in Southwick Associates 2021 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study.” Southwick’s yearly survey compiled the feedback of over 11,000 hunters and recreational shooters.

“Once again, CCI is very proud of the continued popularity of Blazer Brass centerfire handgun ammunition,” said Handgun Ammunition Product Director, Mike Holm. “We continue to push to provide consumers with a quality product that performs as well as consumers expect it to. We are also incredibly pleased to see that combined, CCI and Blazer make up more than 14% of handgun ammunition boxes purchased. This shows the large market share that these two storied brands have in our industry.” 

In the handgun ammunition purchase survey, CCI and all its other affiliate brands proved to have a strong hold on the overall handgun ammunition market. All brands combined accounted for more than 32% of boxes purchased. Across this wide range of brands and product choices, any shooter is sure to find the perfect handgun ammunition option for practice, hunting, target shooting and self-defense. 

Not only is CCI’s Blazer a popular brand for handgun shooters, CCI rimfire ammunition also ranked high in the rifle ammunition category in Southwick’s 2021 survey, accounting for almost 6% of boxes purchased. When it comes to target shooting or hunting with rimfire cartridges, CCI continues to be a top-tier, go-to option for all types of shooters.

Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. To learn more about the 2021 report, visit

Since 1951, CCI has shaped the industry and served generations of shooters with the most advanced offerings for hunters and shooters. For more information on CCI and Blazer Ammunition, go to


About CCI
At Lewiston, Idaho-based CCI, it all started when Richard “Dick” Speer’s enterprising led him to establish CCI in 1951. He provided component primers to reloaders and the company expanded to rimfire. Today CCI continues as the leader in rimfire ammunition thanks to innovation, determination and resourcefulness.

About Vista Outdoor Inc.
Vista Outdoor is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at

For further information: JJ Reich, Senior Manager – Press Relations, E-mail: