Press Releases

Federal Recognized as Most Frequently Purchased Shotshell and Rifle Ammunition Brand in Southwick Report
This is truly a team effort, and our company couldn’t be prouder.

ANOKA, Minn. — Federal Ammunition leads two categories — most frequently purchased ammunition and most frequently purchased rifle ammunition brand — in Southwick Associates’ 2021 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study.” Southwick’s yearly survey compiled the feedback of over 11,000 hunters and recreational shooters.

In the shotgun ammunition purchase survey, Federal and its affiliate brands boast category-wide success. All brands combined accounted for over 33% of boxes purchased. With this wide range of product choices, shotgun hunters and shooters can easily find a product to fit their needs from these brands. 

“The fact that Federal shotshell ammunition leads the category for most shotgun ammo purchased is a testament to the demanding work everyone at Federal puts into creating these products,” said Rick Stockel, Product Director for Federal Shotshell Ammunition. “This year’s survey showed 26.1% of shotshell ammo purchased was Federal. This is truly a team effort, and our company couldn’t be prouder.”

In the rifle ammunition purchase survey, Federal and its affiliate brands dominated the category. All brands combined accounted for over 29% of total boxes purchased overall. With all of these different products and brands, rifle shooters are sure to find their perfect match for performance in the field or on the bench.

“We are excited to see Federal Ammunition as the top choice for rifle ammunition,” said Mike Holm, Federal Centerfire Rifle Product Director. “Our commitment is to produce a top-quality product that hunters and shooters can rely on. This report shows the efforts of everyone at Federal is well received by rifle shooters.” 

Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit


About Federal Ammunition
Federal, headquartered in Anoka, Minn., is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. From humble beginnings nestled among the lakes and woods of Minnesota, Federal Ammunition has evolved into one of the world’s largest producers of sporting ammunition. Beginning in 1922, founding president, Charles L. Horn, paved the way for our success. Today, Federal carries on Horn’s vision for quality products and service with the next generation of outdoorsmen and women. We maintain our position as experts in the science of ammunition production. Every day we manufacture products to enhance our customers’ shooting experience while partnering with the conservation organizations that protect and support our outdoor heritage. We offer thousands of options in our Federal Premium and Federal® lines-it’s what makes us the most complete ammunition company in the business and provides our customers with a choice no matter their pursuit.

About Vista Outdoor Inc.
Vista Outdoor is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at

For further information: JJ Reich, Senior Manager – Press Relations, E-mail: