Press Releases

Giro Launches New Ethos Mips and Ethos Mips Shield Helmets
A revelation in transportation with integrated LED lights and turn signals
More and riders are mixing it up in traffic and they need the added visibility and protection of the new Ethos Mips or Ethos Mips Shield

SCOTTS VALLEY, Calif. — Giro Sport Design, the cycling world’s design leader and a Vista Outdoor Inc. (NYSE: VSTO) brand, today announced the launch of the Ethos™ Mips® and the Ethos™ Mips® Shield. These compact and stylish commuter helmets feature integrated LED lights and turn signals, controlled via an intuitive, handlebar-mounted remote, as well as the added protection of Mips® Brain Protection System. The Giro Ethos Mips and Ethos Mips Shield are available now from authorized Giro retailers worldwide and www.giro.com for $270 US MSRP / €289,95 Ethos Mips Shield and $250 US MSRP / €269,95 Ethos Mips.

“Riding has always been a revolutionary mode of transportation, and that’s true more than ever today,” said Peter Nicholson, Giro Brand Manager. “Whether they’re riding an e-bike to the office, pedaling to the grocery story, or shuttling the kids to school on a cargo bike, more and riders are mixing it up in traffic and they need the added visibility and protection of the new Ethos Mips or Ethos Mips Shield.”

Both helmets feature integrated LED front white lights, rear red lights, and amber turn signals with 4 light modes, which can all be adjusted and controlled via an intuitive handlebar remote. The entire system is rechargeable via USB-C with an estimated run-time of 11 hours in low-blink mode (25 lumens front, 15 lumens rear) and 7.5 hours in the high-blink mode (45 lumens front, 30 lumens rear). Switch to low solid mode, and the estimated runtime is 5.5 hours (25 lumens front, 10 lumens rear), while high solid will run for 2.5 hours (40 lumens front, 25 lumens rear).

The Ethos Mips features a thermoplastic polyurethane (TPU) soft rubber waterproof brim, while the Ethos Mips Shield includes a clear, molded eye shield that stylishly adds protection from the elements while still allowing riders to use their existing eyewear. Despite the added technology in both helmets, in-mold construction keeps the weight manageable, full hardbody coverage adds durability, and a Roc Loc® City fit system plus quick-dry padding ensures comfort.

The Ethos Mips and Ethos Mips Shield are available in three colorways and sizes S, M, and L.

Key Features include:

  • Integrated Mips® Brain Protection System
  • Built-in front (white) and rear (red) LEDs
  • 4 Light Modes
  • Handlebar activated turn signals (amber/yellow)
  • USB-C rechargeable
  • The Ethos™ Mips® Shield features an adjustable, clear molded eye shield
  • The Ethos™ Mips® features a TPU soft rubber waterproof brim
  • In-mold construction for lighter helmet weight
  • Deep coverage
  • 12 vents and internal channeling
  • Full hardbody coverage
  • Quick-dry padding
  • Reflective decals and webbing

Full press kit including high-resolution imagery here.

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About Giro
Founded in Santa Cruz, California in 1985, Giro Sport Design is a leader in the design, fit, and engineering of innovative products that complement the body and enhance the rider’s experience. From the first lightweight, high-performance helmets for cycling and snowsports, to category-leading apparel, footwear, and accessories, Giro is committed to being the first choice of riders because we understand that riding is the best part of a great life. That’s why we do what we do. So as long as riders keep striving for better, we’ll keep making the gear that gets them there. 

About Vista Outdoor
Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fox Racing, Bell Helmets, Camp Chef, Giro, Simms Fishing Products, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at www.vistaoutdoor.com.

For further information: Peter Nicholson, Giro Brand Manager, pnicholson@giro.com