Press Releases

NRA American Rifleman Magazine Honored Federal Premium Terminal Ascent with Its “2021 Ammunition Product of the Year” Golden Bullseye Award

ANOKA, Minnesota – The National Rifle Association’s (NRA) American Rifleman magazine awarded Federal Ammunition’s Terminal Ascent with the Golden Bullseye Award for 2021 Ammunition Product of the Year.

“We are truly honored by this prestigious award. We know that to qualify for consideration for a Golden Bullseye Award, the product must meet a variety of demanding criteria on design, function, value and overall contribution to the shooting industry,” said Federal’s President Jason Vanderbrink. “We are proud that Terminal Ascent, the best hunting bullet we have ever produced in our soon to be 100-year history, delivered  extreme reliability and performance which exceeded evaluators’ expectations during their rigorous field testing.”

Now in their 19th year, the NRA Publications Golden Bullseye Awards acknowledge the finest products available in the shooting sports. The winners are selected by a seven-member committee consisting of editors, graphic designers and veteran NRA Publications staff, representing more than a century of collective experience in the shooting and hunting industry.

The new Terminal Ascent blends the features of top match-style bullet designs with the industry’s best bonding technology and components to deliver any-range accuracy and reliable expansion even at low velocities. It’s innovative bullet design, featuring Federal’s Slipstream Tip and AccuChannel technologies, provide high weight retention, deep penetration and lethal terminal performance, both up close and at extreme long-range distances.

“Terminal Ascent features several key elements that make up its superior overall design. The result is outstanding, all-range terminal performance with both accuracy and reliability, plus it has great looks.” said Federal Centerfire and Handgun Ammunition Product Director Mike Holm. “In a marketplace filled with competitor loads that make tradeoffs—sacrificing short-range terminal performance for long-range expansion, or toughness for accuracy—Terminal Ascent does it all and stands alone.”

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit