Our Community News

Bell Sports Helps Light Up the NYC Night

The Red Ride is a healthcare worker appreciation ride that covered 33 miles and visited six hospitals this past October.
Bell Sports donation? 90 sets of Bike Party™ rope lights that illuminated their route with a bright and brilliant red light show.

The Red Ride organizer, Pitu Sanchez, reached out to Bell Sports in September. Kyle Van Dyke, Associate Product Manager, Bell Cycling Accessories explains. “Pitu and some friends were putting together a community ride to show appreciation and give thanks to the many healthcare workers in their area for their countless sacrifices. This event aligned perfectly with Bike Party’s™ mission to get friends, families, and communities on their bikes having fun, staying safe, and celebrating togetherness, and so, we jumped on the opportunity to help them in any way we could. Seeing the impact the event had made us very thankful to have partnered with such a great community of cyclists and their initiative to support their local heroes and essential workers.”

Pitu also took the time to provide us with his thoughts.

My name is Pitu Sanchez, I’m the organizer of The Red Ride.

The Red Ride was a New York City bike ride that toured across three boroughs; Queens, Manhattan, and Brooklyn. The route was strategically mapped out so that it stringed multiple hospitals together. On October 24th, we covered 33 miles and visited 6 hospitals. A group of 30 cyclists rode from hospital to hospital, remembering and honoring the sacrifice all healthcare workers endured, and continue to, in order for everyone to get back outside and appreciate the little things in life, such as pedaling a bike. 

 Being an artist from New York, I wanted to manifest my gratitude in a visual way. That’s when the idea clicked in my head, organize a ride that lights up my city in red as a symbol of life and love. Bike Party donated 90 red rope lights so that every wheel and frame of ours was decorated. We left a trail of red light on every street we rode down, grabbing the city’s attention. Cars honked in solidarity, kids asked for pictures, and most importantly we brought joy and smiles to our healthcare heroes. 

 That night was our moment as cyclists to come together and pedal to spread love where it’s currently needed. My goal is to bring that same happiness The Red Ride offers to multiple cities across the country, and maybe the world.  Watch a video of the event

Red ride bikers in the evening.

Bikers putting lights on their bikes.