Vista Outdoor brand Federal Premium surpassed 50 million shotgun shells sold in support of Pheasants Forever, the nation’s leading upland habitat conservation organization. The on-box royalty program began in 1998, and a portion of the proceeds from each Pheasants Forever-logoed box sold goes directly to the conservation group’s wildlife habitat efforts.

“Protecting, restoring and enhancing habitat is critical for pheasants and all wildlife,” said Ryan Bronson, Director of Conservation for Federal Premium Ammunition.  “The forethought that leaders within our company and Pheasants Forever had in creating this successful funding mechanism needs to be celebrated.”

“The on-box royalty program created between Federal Premium Ammunition and Pheasants Forever has contributed immensely to the organization’s 14.1 million acres of wildlife habitat conservation impacts,” stated Howard Vincent, president and CEO of Pheasants Forever, Inc.

All firearms and ammunition sold in the United States contribute to conservation through the 11 percent federal Pittman-Robertson excise tax. Vista Outdoor paid nearly $84 million to that fund in the fiscal year 2016.  This on-the-box royalty program is a voluntary contribution that is above and beyond the tax and reflects Vista Outdoor’s commitment to conservation.

Pheasants Forever is the nation’s largest nonprofit organization dedicated to upland habitat conservation. For more information, go to www.pheasantsforever.org.