I’m so proud of our loyal customers for being willing to pitch in and support the people of Ukraine who are suffering because of the horrors of war.
ANOKA, Minn. — Federal Ammunition and Remington Ammunition — sister brands in the Vista Outdoor Inc. (NYSE: VSTO) portfolio — are proudly sending a check of $100,000 in support of crisis relief for the citizens of the war-torn country of Ukraine. A T-shirt campaign supporting the relief efforts generated great response and the proceeds from the sales reached the milestone in less than two months.
“This campaign and the tremendous response exceeded our expectations forcing several re-orders of the T-shirts,” said Jason Vanderbrink, President of Federal Ammunition, Remington, CCI and Speer. “I’m so proud of our loyal customers for being willing to pitch in and support the people of Ukraine who are suffering because of the horrors of war. Our ammunition brands are proud to do our part.”
The T-shirts, which are still available on the Federal Premium and Remington Ammunition websites, features the call out from the Ukrainian President needing ammunition to assist in their country’s defense.
The T-shirts continue to receive a tremendous amount of support and are selling out quickly. If the desired shirt in six sizes from 3XL to small sell out, consumers can sign up to receive a notification of when the t-shirt has been restocked.
The $100,000 donation will go to support the humanitarian relief efforts through Ukraine Crisis Relief Fund - GlobalGiving. Federal, along with sister ammunition brands CCI, Speer, and Remington, also donated a total of one million rounds to the Ukraine armed forces.
About Federal Ammunition
Federal, headquartered in Anoka, Minn., is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. From humble beginnings nestled among the lakes and woods of Minnesota, Federal Ammunition has evolved into one of the world’s largest producers of sporting ammunition. Beginning in 1922, founding president, Charles L. Horn, paved the way for our success. Today, Federal carries on Horn’s vision for quality products and service with the next generation of outdoorsmen and women. We maintain our position as experts in the science of ammunition production. Every day we manufacture products to enhance our customers’ shooting experience while partnering with the conservation organizations that protect and support our outdoor heritage. We offer thousands of options in our Federal Premium and Federal® lines-it’s what makes us the most complete ammunition company in the business and provides our customers with a choice no matter their pursuit.
From muskets to modern day, generations of hunters and shooters have trusted Remington ammunition and accessories. Loaded in Lonoke, Arkansas by American workers, our wide array of pioneering sporting and hunting ammunition promises to get the job done every time the trigger is pulled. At Remington, we are here for everyone who loads a round of ammo into a handgun, rifle, or shotgun.
We’ve been here since 1816. Together, Remington and America have fought and won wars, put food on millions of tables and brought countless generations together at the range and in the field. We are proud of each and every round that rolls off our factory line. A brand of outdoor sports and recreation company Vista Outdoor, Remington is bringing a renewed focus to ammunition, innovation, and quality – all while staying true to Remington’s legendary heritage and stature as an American icon.
About Vista Outdoor Inc.
Vista Outdoor is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at www.vistaoutdoor.com.