Press Releases

Bushnell, Blackhawk, Primos All Claim Coveted Gold Choice Awards
Readers of Shooting Sports Retailer and Tactical Retailer magazines bestowed the highest honors on products from three Vista Outdoor hunt/shoot brands.

OVERLAND PARK, Kan. – Three brands in Vista Outdoor Inc.’s (NYSE: VSTO) Outdoor Accessories portfolio — Bushnell, Blackhawk and Primos Hunting — this week earned coveted Gold Choice Awards from industry-leading B2B publications for their product innovations.

Bushnell, an industry leader in performance optics, was named the winner of two Readers’ Choice Gold Awards for Best Laser Rangefinders by the readers of Shooting Sports Retailer and Tactical Retailer magazines.

“The Bushnell brand is no secret to anyone in the highly competitive optics market and sweeping top honors in the rangefinder category for both the Shooting Sports Retailer and Tactical Retailer Choice Award brands elevates Bushnell to a new level. Congratulations are in order,” said Derrick Nawrocki, President of Grand View Outdoors, the publisher of both magazines. 

Blackhawk, a leader in law enforcement and military equipment for over 20 years, was named the winner of a Gold Award for best vests and backpacks by readers of Tactical Retailer magazine. Blackhawk was recognized as part of the Tactical Retailer Readers’ Choice Awards, which recognizes best-in-class products.

“By honoring a vow from a Navy Seal in 1990, the Blackhawk brand was born and has become well known throughout the shooting sports and tactical markets for high quality and innovative products,” Nawrocki said. “Those same efforts continue to pay off today and this Gold Award is simply more proof. Well done.”

And Primos Hunting, a pioneer in game calls and hunting accessories, was awarded a Readers’ Choice Gold Award for best shooting sticks by the readers of Tactical Retailer® magazine. This award highlights Primos, and it’s universally popular line of Trigger Stick® products, as the best shooting support equipment in the industry.

“Who knew Primos was exceptional at other products than just game calls? Well, shooting sports independent retailers around the country did,” Nawrocki said. “They opted to vote Primos shooting sticks as the best in the Tactical Retailer Choice Awards and have done so now two years in a row. A remarkable accomplishment for any brand.”

Shooting Sports Retailer and Tactical Retailer are two of the longest-standing B2B brands in the shooting sports retail market, and together are considered by many to be the “voice of the independent retailer.” The annual Gold Choice Awards were developed to give the publication’s knowledgeable and experienced readers a chance to share what brands they believe are leading the industry.


Bushnell – Built for the Pursuit
Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics for more than 70 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. For news and information, visit or follow us on Instagram at and Facebook at

About Blackhawk
In 1990, a Navy SEAL was navigating a minefield when his pack failed. As his gear tumbled to the ground, he vowed that if he got out of there alive he would make gear the right way. Today, this obsession with quality applies to everything we do. We’re constantly researching, refining and perfecting every detail to provide gear that won’t let you down. Because we’re not just making stuff – we’re honoring a vow.

About Primos Hunting
Primos Hunting, a Vista Outdoor brand, manufactures calls for elk, deer, turkey, predator and waterfowl as well as blinds, shooting accessories, game cameras, attractants and supplements, clothes, and other hunting accessories. Primos also produces the ever-popular video series “The TRUTH” and the television show “Primos’ TRUTH About Hunting.” For news and information, visit or follow us on Instagram at and Facebook at Stream the Language on YouTube at

About Vista Outdoor
Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fox Racing, Bell Helmets, Camp Chef, Giro, Simms Fishing Products, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at

For further information: Matt Rice, Sr. Manager Media Relations, (913) 689-3713, Product Requests: Will Folsom, Public Relations Associate, Swanson Russell, (402) 437-6404,